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Business messaging
Cloud Communications

Business messaging.

Customers shouldn’t have to chase for updates, and your teams shouldn’t have to repeat the same messages again and again. Keep people informed, reduce missed appointments, cut repetitive admin and create more opportunities to drive bookings, payments and sales through flexible business messaging.

Send reminders, alerts, updates, promotions and two-way SMS through a self-service platform, with flexible credits and no long-term contract.

SMS at scale | Alerts and reminders | Two-way messaging | UK-based support

WHEN COMMUNICATION CREATES MORE WORK

Keep people informed without adding to the workload.

When customers don't know what is happening next, they call, chase or miss important information. Your teams can then spend time repeating the same updates, reminders and answers across calls and emails.

Business messaging gives you a faster way to keep people informed, from appointment reminders and booking updates to service alerts, promotions, payment links and internal notifications.

Messages can be sent at scale through a self-service portal, with flexible credits and no long-term contract - helping your business:

Reduce wasted time

Cut repetitive calls and manual follow-ups to drive efficiency, keeping customers informed before they need to chase.

Reduce missed opportunities

Use confirmations and reminders to improve attendance, protect valuable appointment time and reduce lost revenue.

Drive growth and action

Send promotions, offers and payment links to drive growth, encouraging customers to book, buy, pay or respond.

Protect your brand

Use branded sender IDs and consistent messaging to strengthen recognition, support compliance and protect the customer experience.

THE RIGHT MESSAGE AT THE RIGHT TIME

Reach people quickly, clearly and consistently.

Some messages can wait. Others cannot.

SMS gives you a direct way to send appointment changes, booking confirmations, payment reminders, service alerts and urgent updates when timing matters.

Branded sender IDs and consistent messaging can also help your customers recognise who is contacting them, while giving your business greater control over how communications are sent.

01

Appointment reminders

Help reduce no-shows with confirmations, reminders and last-minute updates.

02

Bookings and journeys

Keep customers informed with confirmations, arrival updates, status changes and next steps.

03

Urgent and service updates

Send important information quickly when plans change, services are disrupted or action is needed.

04

Build recognition and trust

Use branded sender IDs and consistent messaging to make communications clearer and more recognisable.

AUTOMATED UPDATES

From manual chasing to automated communication.

You can take routine updates out of spreadsheets, call lists and individual inboxes. Messages can be written once, approved and sent at the right moment — immediately, at a scheduled time or automatically when something changes in another system.

Business messaging can also connect with the tools your teams already use, including CRM, booking, payment and telephony platforms. That means reminders, alerts and updates can become part of the wider customer journey rather than another task for someone to manage manually.

That helps reduce follow-up, keep communications consistent and give your teams a clearer record of what has been sent.

01

Trigger

Use an appointment, booking, service event or operational change to start a message.

02

Template

Use approved SMS copy to keep routine communication clear and consistent.

03

Schedule

Send messages immediately or at the date and time that works for your service.

04

Send

Reach customers, employees or service users quickly with relevant updates.

05

Report

Track message activity, delivery status and usage from one place.

turn messages into action

Use SMS to support growth, not just service.

Business messaging can do more than keep your customers informed. It can help you generate demand, bring people back and move them towards the next action.

You can use SMS to promote offers, encourage repeat bookings, send payment links, follow up with lapsed customers or support time-sensitive campaigns. Because messages reach people directly, SMS can be particularly effective when timing matters and you want customers to act quickly.

Promotions and offers

Promote launches, sales, events and timely offers to drive awareness and response.

Repeat business

Encourage customers to return, renew or book again with timely reminders and follow-ups.

Payments

Send payment links and reminders that make it easier for customers to act quickly.

Bookings

Prompt customers to confirm, reschedule or make a booking at the right time.

Re-engagement

Reach inactive customers with relevant messages designed to bring them back.

Business continuity

Keep SMS ready for urgent updates and activate it only when disruption happens.

Trusted & proven at scale

More than a billion messages sent.

More than one billion messages have been sent through the service, from everyday reminders and updates to urgent alerts and high-volume campaigns.

That scale brings practical experience of different audiences, sending patterns and service needs, without making the platform only suitable for large users.

The same service can support an occasional message or regular day-to-day activity, with reporting and UK-based support available as usage changes.

Talk to us about your messaging requirements →

Smiling woman with glasses reading a message on her phone in the city at night

THE DBFB DIFFERENCE

Business messaging, without the unnecessary complexity.

Manage everyday messaging yourself through the portal, with dbfb there when you need help with setup, campaigns, reporting or more complex requirements.

There’s no long-term contract or fixed volume to commit to, giving you the freedom to use SMS around your actual needs rather than paying for capacity you may not use.

01

No contract

Buy the credits you need and scale usage up or down without being tied into fixed volumes.

02

Full visibility and control

Send messages, manage credits and track activity through the portal, with clear visibility of usage and delivery.

03

Flexible to suit you

Use SMS for everyday updates, campaigns, urgent communications or business continuity when needed.

04

Integrates with existing systems

Connect SMS with CRM, booking, payment and telephony platforms to keep journeys joined up.

CONNECTED Journeys

Make messaging part of the wider customer journey.

Business messaging can work alongside other dbfb services to create more joined-up customer journeys, reduce supplier sprawl and keep communications easier for you to manage.

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Connectivity & Networks

Support the systems, portals and integrations behind your messaging with reliable connectivity across your sites and teams.

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Mobile Workforce

Keep employees and field teams updated with alerts, job information and operational messages wherever they are working.

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Cloud Contact Centre

Bring SMS into customer service workflows alongside voice and digital channels, helping teams manage conversations more consistently.

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Cloud Telephony

Use SMS alongside business calling for confirmations, follow-ups, missed-call responses and service updates around the wider call journey.

quick answers

Frequently asked questions

Do I need a contract to use business messaging?
Can I use my business name as the sender?
Can customers reply to messages?
Can SMS integrate with our existing systems?
Can we send messages in bulk?
Can business messaging support compliance requirements?

NEXT STEP

Make routine communication easier to manage.

Send reminders, alerts and updates without contract pressure or extra admin. We can help shape the right messaging, automation and integration around those journeys.