Turn places into experiences people want to return to.
Bring visitor information, parking, public WiFi and real-time insight together to help attract more people, improve their experience and support stronger local economies.
BUILT AROUND OUTCOMES
Digital Retail connects the visitor experience with the information behind it. That means using technology not simply because it is available, but because it can help increase engagement, make visits easier and give decision-makers better evidence about what is happening across the area.
Make it easier for people to discover what is happening, find businesses, plan their visit and see more reasons to spend time in the area.
Promote events, offers and local businesses
Make visitor information easier to find
Improve wayfinding and destination discovery
Support stronger footfall and local activity
Reduce everyday friction around parking, navigation and finding information, helping the destination feel easier to use from arrival to departure.
Show parking availability and options
Support cashless parking and permits
Provide maps, directories and local information
Connect visitors through public WiFi where available
Bring footfall, parking, visitor engagement and other activity into a clearer view so teams can understand patterns and measure outcomes.
Monitor real-time footfall
Understand parking trends
Track app and content engagement
Report on events and wider activity
Case study
Digital Retail can help join up more of the visitor journey — from deciding where to go and finding somewhere to park, to discovering events, offers and businesses once people arrive.
Behind that experience, connected data can help local authorities, destination teams and retailers understand footfall, parking patterns and engagement more clearly, creating a better basis for future campaigns, investment and place-making decisions.
The result is a more useful experience for visitors and better visibility for the organisations responsible for making the destination thrive.
See Digital Retail in action →
BEFORE THE VISIT
Make arrival easier by giving people clearer parking information and convenient ways to manage their stay.
Live parking availability
Cashless parking
Permits and concessions
On and off-street options
Promotions and destination offers
Explore connectivity & IoT →
DURING THE VISIT
Give visitors one place to discover more about the destination and make the most of their time there.
Local directory and information
Maps and wayfinding
Events and offers
Jobs and community information
Public WiFi (where available)
Explore Connected Spaces →
AFTER THE VISIT
Give teams a clearer view of how the destination is being used and where activity is changing.
Real-time footfall
Parking trends
Visitor and app engagement
Event reporting
APIs and data integration
Explore data & insight →
Case study
Digital Retail technology was deployed within a town centre looking to attract more visitors, improve the experience while they were there and give local teams better insight into how the destination was performing.
The approach brought together visitor information, parking and data insight into a more joined-up experience, helping people discover more of the area while giving decision-makers clearer visibility of footfall, parking trends and engagement.
The results show what that joined-up approach can help support - stronger footfall, better-connected services and clearer insight for the teams managing the destination.
Results
20%
Year-on-year growth in footfall reported.
10.9%
Town-centre vacancy rate reported in 2022.
3 connections
One joined up experience
WHY DBFB
Digital Retail works best when connectivity, visitor services and data are designed around the same experience rather than introduced as separate projects.
Bring those elements together around the outcomes you are trying to achieve - whether that is attracting more visitors, improving parking, supporting local businesses or creating better insight for future investment.
The underlying proposition is specifically built around joining previously separate technologies and data into one more cohesive experience.
01
Shape the solution around the visitors, businesses and communities you want to support rather than starting with the technology.
02
Connect visitor information, WiFi, parking and data so the experience feels more joined up for users and easier to manage.
03
Bring activity into a clearer operational view so teams can understand trends and make better-informed decisions.
04
Create a digital foundation that can support new services, campaigns and place-making priorities as the destination develops.
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Whether you want to increase footfall, improve parking, give visitors better information or understand your destination more clearly, we can help bring the different parts of Digital Retail together.