Don’t forget to let your callers know!
With Christmas just around the corner, we’re sure you’re ready to ‘switch off’ and try to relax over the festive period.
By planning your Music on Hold (MoH) and getting it ready now, you can tick one more thing off your ‘out-of-office’ to-do list.
You can easily educate your callers on your Christmas opening hours, New Year sales/promotions, or any other important messages you might need to communicate. But what are the other benefits of having Music on Hold over the festive season (or any season for that matter)?
- It’s simply courteous
Did you know it’s 5-25 x more expensive to acquire a new customer than it is to retain an existing customer? Using MoH is a great way to let your customers know about your opening hours over Christmas and provide any further information should you need to. By communicating effectively with your customers, you keep them happy and informed.
- Create a great first impression and keep prospects engaged.
Did you know that 35% of callers that hang up, don’t call back? By adding, relevant and useful on-hold messaging, you guarantee a better first impression and increase the likelihood for the caller to contact you again.
- Protect your sales opportunities over the festive period.
Do you have a new sale expected in the New Year? Don’t let a lack of communication put your prospect buyer off. Keeping your caller in the loop and educating them on the call as to why you aren’t open, opens a window for them to leave a message or contact you in the New Year.
- Get ahead of the competition with New Year offers or promotions.
New Year or Boxing Day sales coming? Why not use our Music on Hold as an opportunity to promote your offers or products to interest your caller to give them a reason to call back in the New Year.
Sound good? With over 60% of consumers still considering a phone call to be the quickest way to get an answer to a simple question, here are our top tips to get ‘message on-hold ready’:
- Choose your voice over carefully.
Do you want a Christmas themed message, or a more professional tone to reflect your brand? Choose an MoH service that can provide you with options.
- Update your on-hold message in advance.
Your office closure or change of hours will come around quickly, so make sure you’ve planned your Music on Hold in advance so you can be ready to update it when you’re ready.
- Be clear on what message you want to deliver.
It can feel very much like a quick, ‘we just need to do it’ job. But schedule your MoH plan into your business plans, be sure it aligns with what your business is trying to achieve – for example, what offers are your Marketing Teams planning?
- Choose the right provider.
It can seem obvious, but choosing the right provider is important in terms of delivery and budget. We partner with Audio Productions (AudPro) the Channel’s leading wholesale audio provider, the team can push your message live within 48 hours, you just tell us what you want your message to say and we will take care of the rest.
If you’re interested in getting started with AudPro, get in touch with us and we can help get your festive on-hold message up and running. Orders must be in for the 17th December 2021 to guarantee it goes live for the 19th December 2021.