When comparing 8×8 and Gamma for business communications, both platforms offer strong cloud-based unified communications capabilities. However, 8×8 stands out as the superior choice for businesses that need a comprehensive, global, fully integrated communications platform.

And here’s why… 

1. Integrated UCaaS + CCaaS + APIs in One Platform

8×8 unifies UCaaS, CCaaS and CPaaS and because we know you may be thinking what on earth do these terms mean we’re going to break them down for you: 

• UCaaS which stands for Unified Communications as a Service, is a cloud-based delivery model that groups enterprise level telephony,video/audio conferencing, instant messaging and mobility into a single subscription based platform. 
• CCaaS which is short for Contact Centre as a Service is another cloud-based system that functions to allow businesses to manage customer interactions across voice and digital platforms without the need for on-site hardware.
• CPaaS (APIs) the acronym for Communications Platform as a Service, is (yep you guessed it) the third cloud based system in the trifecta and operates to allow businesses to embed real time communication features such as video, voice and messaging apps into their own applications and tech stack.

And what’s great about 8×8 is that it integrates all these services without requiring multiple vendors or add-ons. This reduces administration overhead, simplifies vendor management, and improves operational efficiency especially important for larger teams and global operations.

2. Enterprise-Grade Global Reach and SLA

8×8’s infrastructure provides broad international coverage and enterprise-grade SLA guarantees, making it ideal for organisations with distributed workforces or global customer bases.

3. Advanced Analytics and AI

Built-in analytics and AI capabilities help businesses like you to gain real-time insights into team and contact centre performance; a competitive advantage for service-oriented organisations.

4. Extensive Integrations

8×8 easily connects with major business tools like Salesforce, Microsoft Teams, CRMs, and more enhancing workflow automation across sales, support, and operations. 

Here are some other platforms 8×8 integrates with: 

• Outlook
• Office 365
• Hubspot
• EngageHub
• Zendesk
• Microsoft Dynamics 365
• VoxFlo
• NiCE Cognigy
• Replicant
• PCI Pal
• Pipedrive 
• Google workspace
• Azure
• Zoho
• Bullhorn

The full list of platforms 8×8 integrates with can be found here

5. Scalable for Growth

Whether you’re a start-up scaling internationally or a large enterprise unifying multi-site communications, 8×8 scales smoothly, from basic UC needs to advanced contact centre operations.

Compared to Gamma

Gamma is a strong UCaaS provider, particularly for UK-centric businesses and those seeking traditional cloud telephony with straightforward setup.

But its platform is more modular and partner-dependent, and some advanced contact centre and analytics capabilities often require extra modules rather than being included as part of a unified experience. As a result this can lead to it quickly becoming a less cost-effective option for businesses in need of a comprehensive yet affordable solution. 

The Bottom Line:

For businesses that want a single, scalable, future-proof communications platform with global reach, integrated contact centre, analytics, and deep integrations — 8×8 is often the better choice.