Transforming fan experience at Northampton Town Football Club

How dbfb delivered powerful connectivity for the club’s new stand

At dbfb, we understand that modern sports venues rely on far more than bricks and seats, they depend on powerful, reliable technology that keeps everything moving. That’s why we were proud to partner with Northampton Town Football Club to support the launch of their brand-new stand, a space designed to elevate the matchday and non-matchday experience for every supporter.

From the outset, the club stressed how essential it was to have the right tech foundations in place. With new lounges, hospitality areas and executive boxes forming a key part of the development, they needed connectivity solutions that would be both robust and future-proof. Ensuring a seamless experience for fans, guests and staff wasn’t just a priority – it was mission-critical.

Our connectivity now powers a whole range of essential matchday operations and fan-focused innovations across the stand, including:

• Fully automated turnstiles for smoother, faster entry

• Audio-visual systems delivering high-quality in-stadium sound and visuals

• Digital concourse screens for live information and enhanced engagement

• Tablets for both able-bodied and disabled fans, enabling supporters to order refreshments directly to their seat

• Tablet-based ordering in hospitality boxes, allowing guests to order, pay and have food and drinks delivered without missing a moment of the action

By building resilient, high-performance connectivity into the heart of the stand, dbfb has helped Northampton Town FC create an environment where technology enhances every visit — whether it’s a packed matchday or a private event midweek.

We’re proud to support NTFC’s vision and even prouder to help deliver experiences that bring fans closer to the club they love. Watch the full case study below: