dbfb > Enterprise solutions > Digital Sport

Digital Sport

Powering the future of clubs on and off the pitch

Unlock fan loyalty, coaching excellence, and player welfare through technology.

Sport is changing fast – and the clubs who embrace digital innovation will be the ones leading the future. At dbfb, we deliver the connectivity, platforms, and insights that help clubs engage fans, empower coaches, and protect players like never before.

Paul Sculthorpe MBE:

“Margins matter. In sport, the smallest improvements – whether it’s fan experience, coaching decisions or player welfare – are what separate the good from the great.”

    Why Digital Sport matters

    The UK sports industry contributes over £100 billion a year to the economy, with fans spending more than £1,000 annually supporting their clubs. Despite the cost-of-living challenges, over 70 million fans attended live events in 2024.

    With hundreds of professional sports clubs across the UK, each one is striving for both sporting and commercial success. Those that can deliver results on and off the pitch – by engaging fans, empowering coaches, and protecting players – will unlock the greatest opportunities to grow their fan base and revenue.

    Those who get it right will dominate on and off the pitch. Those who don’t risk being left behind.

    Watch the video
    Where digital transformation delivers the biggest impact

    At dbfb, we have built a suite of solutions designed to meet the real challenges sports clubs face today. By placing an emphasis on enriching the fan experience, maximising coaching impact, and protecting player welfare

    “Sport will always be about talent, passion, and hard work,” says Sculthorpe. “But the reality is, clubs that embrace digital innovation will be the ones lifting the trophies.”

    • Transforming the Fan Experience

      Fans are the heartbeat of every club. But they now expect more than just the 80 minutes of action. They want real-time updates, seamless stadium experiences, and personalised interactions.

      We help you deliver:

      • Seamless WiFi and 5G to keep fans connected on matchday
      • Smart ticketing and mobile payments for smoother access and faster service
      • Personalised offers and event information to drive loyalty
      • IoT-driven safety innovations to enhance public safety

      Paul Sculthorpe MBE:
      "With WiFi, 5G and digital platforms, fans can enjoy hassle-free matchdays - no more faffing with paper tickets or endless queues for food. That’s how you turn casual supporters into lifelong loyal fans."

      Transforming the Fan Experience

    • Empowering Coaching Excellence

      Coaching can influence up to 20% of a team’s performance. In today’s digital world, it’s about more than instincts - it’s about leveraging the best technology to make smarter, sharper decisions.

      Our solutions enable:

      • AI-driven movement analysis to optimise player performance
      • Real-time insights and video analysis for smarter game planning
      • Secure mobile devices to keep coaching teams connected anywhere
      • Collaborative platforms for instant communication and strategy refinement.

      Paul Sculthorpe MBE:
      "The best teams are the best-prepared teams. Tech now allows coaches to spot weaknesses before the opposition does and adapt instantly — that's a game-changer."

      Empowering Coaching Excellence

    • Prioritising Player Welfare

      ​Injuries cost Premier League clubs over £40 million annually, with around 15% of players side-lined at any one time. That’s a huge drain on resources - and team performance.

      We support clubs by providing:

      • Wearable tracking and injury prevention tools to keep players fitter for longer
      • AI-driven recovery programmes for safer, faster rehabilitation
      • Data-led mental health support and dedicated recovery environments. 

      Paul Sculthorpe MBE:
      "Injuries are the toughest part of the game. Digital Sport can keep players healthier - physically and mentally - giving them, and the club, the best chance of success."

      Prioritising Player Welfare

    Why partner with dbfb?

    dbfb, a provider of Connectivity Solutions and Digital Platforms, has built a comprehensive suite of services tailored to the needs of professional sports clubs.
    We help you deliver more engaging experiences for fans, empower coaches with impactful tools, and protect player welfare — all while reducing injuries and increasing recovery times.

    By harnessing digital technology across all areas, we form the partnerships that drive both sporting and commercial success.

    “The future of sport isn’t just about skill and strategy,” says Sculthorpe. “It’s about technology, connectivity, and making smarter decisions. Let’s get after it.”

    👉 Watch how we help Northamptonshire County Cricket Club deliver a seamless experience for players, staff and fans.

    • Digital Sport: The game-changer for fan engagement, coaching, and player welfare
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    • Enhancing connectivity at Northamptonshire County Cricket Club

      NCCC upgraded to dbfb’s managed service, achieving seamless connectivity, modern telephony, and simplified mobile management.

      / Read More
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