Brioche Pasquier case study

Industry: Food

Solution: Ultrafast FTTP connectivity, business mobiles and telephony 

Location: Milton Keynes 

Our customer

Brioche Pasquier is a French family bakery founded in 1936. It has grown into an international business, operating in more than 35 countries and supplying a wide range of baked goods to commercial markets.

The UK arm of the business has been a dbfb customer for over five years, with services covering mobile, connectivity and telephony. As operations expanded, the team looked to upgrade their communications setup by moving away from an ageing analogue phone system and embracing a modern, cloud-based alternative.

With support from dbfb, the business has streamlined operations, reduced maintenance costs and improved flexibility across teams.

Background

As Brioche Pasquier continued to grow, their analogue phone system began to cause friction. It required a physical presence to take calls, manage routing and operate on-site equipment like gates. This made remote working difficult and introduced unnecessary delays into daily operations.

The setup also relied on separate cabling and hardware, increasing maintenance time and cost. Even simple tasks like installing a new handset or moving an endpoint required manual support and coordination with their IT room.

With the national switch-off of PSTN and ISDN services approaching in 2025, and with services no longer available to buy from 2023, it was the right time to act. Rather than just replacing old infrastructure, the business wanted a smarter, more flexible solution that would scale with them.

Challenge

With Brioche Pasquier continuing to grow, they needed a way to operate and communicate more efficiently. A reliable solution was a must, one that could easily connect to other systems and enable teams to work effectively from wherever they are.

Additionally, with the ISDN and PTSN switch off coming in 2025, with services unable to be bought from 2023, it was another reason to think about moving their services to the cloud. It was a good time to revaluate their analogue telephony system, but to also audit what it was connecting to and how they could make their systems and technology not just function together, but work together. They therefore decided now was a good time to move their services to the cloud.

Solution

Following a consultation with a dbfb technology specialist, Brioche Pasquier chose to move to a cloud-based VoIP solution. The new system was tailored to meet their operational needs and provide greater flexibility for the future.

Staff can now take their desk phone home, access features from multiple devices, and remotely operate physical equipment like entry gates. There is no longer a need for on-site server management or separate cabling between telephony and IT.

The service is fully managed, easy to scale and allows new users or features to be added quickly. This means the system can grow with the business without requiring large, costly upgrades.

Key benefits

• Reduced costs on maintenance and infrastructure

• Fully managed, scalable VoIP solution

• Flexible working across teams and locations

• No on-site servers or separate cabling required

• Future-ready communications with greater functionality

Results

With dbfb’s support, Brioche Pasquier transitioned smoothly from analogue to cloud telephony, overcoming several technical hurdles along the way. The new system has significantly reduced costs by simplifying maintenance and removing the need for on-site equipment and manual intervention.

“dbfb were instrumental in our decision to switch from analogue to VoIP.”

— Ryan Peters, Industrial Director, Brioche Pasquier

_“dbfb clearly explained the benefits and made sure the transition was smooth.

We no longer need to manage a phone server or rely on separate cabling.

It’s quicker to install or troubleshoot handsets, and the ability to take your desk phone home was a real help during the pandemic.”_

— Brioche Pasquier

Teams can now work flexibly from the office, home or factory floor, with improved call handling and easier access to modern features. The business has greater visibility, less downtime and a communications setup that is built to adapt. Most importantly, the solution is future-ready and continues to support the business as it grows.